GlobalLeadership
B2B growth leaders SHAPING CHANGE WITH YOU
GlobalAgility assembles some of the boldest minds in B2B. entrepreneurs who founded or run the agencies GlobalAgility unites. Networks may present their heavy hitters as the faces at the first meeting. With us, they’re committed to the partnership for the long haul.
What it means to have fully invested leadership
Peer-to-peer conversations
All your strategic growth conversations - with the people qualified to have them. Your best minds and ours, fuelling your progress.
Structured account management
No lazy delegation to inexperience here. Instead, a support structure built around what your business needs and deserves from its agency partner, day to day.
Top-down accountability
At GlobalAgility, our leaders are stakeholders in your success, driving it as forcefully as you are.
Meet the team at the top
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Kate Cox
CEO, Bray Leino
Kate Cox is CEO of Bray Leino and a senior leader within The MISSION Group. She brings deep marketing expertise and a proven ability to deliver sustained growth for her Clients.
Background & Experience
Kate Cox is CEO of Bray Leino and a senior leader within The MISSION Group. She brings deep marketing expertise and a proven ability to deliver sustained growth for her Clients. A commercially driven and transformative leader, she is recognised for combining analytical rigour with leading-edge creativity to solve complex business challenges.
Under her leadership, Bray Leino has ranked Top 5 in the B2B Marketing League for over ten consecutive years – a feat unmatched by any other agency - achieving No.1 for Brand and No.1 for Demand Generation in 2026, and being recognised as the UK’s fastest-growing agency. She has also secured consecutive Agency of the Year titles from 2023 to 2025 for events, exhibitions and conferences.
Her leadership is defined by the creation of inclusive, high-performance cultures that deliver sustained commercial outcomes. She is known for her collaborative style and ability to align complex stakeholder groups. She builds enduring Client partnerships, achieving market-beating retention rates - four times higher than the industry average.
What Global Agility means to Kate
Global Agility is driven by Client need. It eliminates the complexity of managing multiple independent agencies or navigating large, fragmented networks that underperform in certain regions. With Global Agility, Clients gain access to world-leading B2B specialists in every region, working seamlessly as one, to deliver commercial results.
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Tony Riley
President & CEO, The MX Group
Tony Riley is President and CEO of The MX Group, one of the largest independent B2B marketing agencies in the United States. He has spent more than 15 years working exclusively in the B2B space.
Background & Experience
Tony Riley is President and CEO of The MX Group, one of the largest independent B2B marketing agencies in the United States. He has spent more than 15 years working exclusively in the B2B space, guiding organizations from growth-stage companies to Fortune 100s through brand strategy, demand generation, creative, media, and thought leadership programs that have created commercial impact for B2B businesses.
Before stepping into the CEO role, Tony served as Agency President, overseeing global partner relationships and senior client advisory. His leadership style was shaped by his service as a Sergeant of Marines, an experience that instilled a discipline and decisiveness that runs through everything he builds. At MX, Tony played a central role in scaling the agency, a trajectory that culminated in the B2B Agency of the Year award in 2022. His areas of deepest expertise span integrated go-to-market planning, senior client communication, and North American market strategy.
What Global Agility means to Tony
B2B marketing demands a level of sophistication that generalist agencies rarely develop. To do it well, you need genuine passion for the discipline and a team built around it. What Global Agility gives B2B marketers is something that has not existed before: real scale, built from the ground up by people who care deeply about this work. I have been part of building that from the start, and I believe it changes what global B2B clients can expect from their agency partnerships.
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Michael Frank
Member of the executive board | Partner, DIE CREW AG
Michael Frank has been a board member and partner at the Crew since 2014 and has been active in the B2B sector for almost 30 years. His focus is on Creative Sales Campaigning: campaigns that integrate marketing as well as sales and bridge the conversion gap.
Background & Experience
Michael Frank has been a board member and partner at the Crew since 2014 and has been active in the B2B sector for almost 30 years. As a graduate engineer in automation technology, he combines technical thinking with effective communication – particularly in areas where B2B operates through sales channels: field sales, retail, partners or professional communities. His focus is on Creative Sales Campaigning: campaigns that integrate marketing as well as sales and bridge the conversion gap. With compelling narratives, clear lines of argumentation and sales enablement.
At the same time, he drives innovation and digitalisation, particularly the meaningful use of generative AI in marketing and sales processes. Industry focus includes construction (‘all things building-related’), electrical/automation and mechanical engineering.
What Global Agility means to Michael
Global Agility is a network of independent B2B specialists who really know each other and deliver as a senior team. We build the agency for clients that fits their structure, markets and requirements – quickly, accountably and without network inertia.
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Alex Wares
Business Director, Global Agility
Alex Wares is a senior agency leader at Bray Leino, part of The MISSION Group, with over 25 years’ experience helping businesses grow through smarter marketing.
Background & Experience
Alex Wares is a senior agency leader at Bray Leino, part of The MISSION Group, with over 25 years’ experience helping businesses grow through smarter marketing. The last decade has been firmly in B2B, working with enterprise and fast-growth organisations to connect brand, demand, inbound and marketing technology into something that delivers tangible value.
He’s built and led high-growth global agencies, combining sharp thinking with the right use of technology to solve real client problems. His work spans professional services, SaaS (of many flavours), cyber, fintech, data centres and cloud, logistics and real estate. Alex is known for building strong partnerships—both with clients and across agency ecosystems—and for creating teams that are curious, ambitious and not afraid to push boundaries. He understands what makes agencies work, and also where they can go wrong, from structure to delivery.
What Global Agility means to Alex
Global Agility is simple: build around the client, not the agency. It brings the right people in at the right time, keeps senior talent close to the work, and cuts out waste. It’s a more honest, more effective way to solve complex B2B challenges.
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Kiran Bhat
Founder, Xebec Communications Pvt Ltd
Kiran, based in India, leads Xebec Communications and brings over 34 years of experience in brand strategy, go-to-market (GTM) strategy, digital marketing, and brand launches.
Background & Experience
Kiran, based in India, leads Xebec Communications and brings over 34 years of experience in brand strategy, go-to-market (GTM) strategy, digital marketing, and brand launches. She has worked with more than 50 B2B brands, including multinational corporations and leading Indian conglomerates.
Kiran helps businesses build profitable, scalable brands across sectors such as BFSI, retail, B2B, manufacturing, FMCG, and education.
As the creator of Blueprint for Success, a proprietary GTM framework, she partners with growth-focused companies and founders to unlock new market opportunities, refine positioning, and accelerate revenue. Her expertise lies in shaping the right perception in the minds of the right audience—because powerful positioning drives powerful performance.
Some of the B2B brands she has worked with include ThyssenKrupp, Cummins India, Cummins Powergen (Stamford Alternators), Bonfiglioli India, Thermax Culligan, Tata BlueScope, and Cooper Corporation, among others.
Kiran is the author of Building Brands is Not Rocket Science—a practical, DIY branding playbook for entrepreneurs, marketers, and business leaders, available on Amazon, Flipkart, and in leading bookstores across India.
Her first book, No Holy Cows in Business, co-authored in 2014, captures nine bold principles of entrepreneurship drawn from her journey as a first-generation entrepreneur. It has sold over 3,000 copies and is available in an Indian regional language as well as on Kindle.
Whether advising on GTM strategy, shaping brand narratives, or speaking as a keynote on marketing, entrepreneurship, and scaling businesses, Kiran brings deep insight, creative energy, and practical wisdom to every engagement.
What Global Agility means to Kiran
Being part of Global Agility allows us to combine global thinking with deep local insight. Clients benefit from cultural relevance, faster market adaptation, and on-the-ground expertise—ensuring campaigns not only reach audiences but truly resonate within each region’s unique context, while maintaining brand consistency worldwide.
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Martin Süßmuth
Member of the executive board | Partner, DIE CREW AG
Martin Süßmuth has been a Board Member and Partner at the Crew since 2002. He is known for his deep understanding of clients, holistic brand management extending into sales channels, and sales-oriented communication in complex B2B decision-making environments – particularly where products and services are sold via intermediaries or field sales teams.
Background & Experience
Martin Süßmuth has been a Board Member and Partner at the Crew since 2002. He is known for his deep understanding of clients, holistic brand management extending into sales channels, and sales-oriented communication in complex B2B decision-making environments – particularly where products and services are sold via intermediaries or field sales teams.
His focus lies on clear brand positioning and a brand story that carries through to the sales conversation, as well as on translating marketing efforts into measurable sales impact across real touchpoints. Sectors include automotive, healthcare, financial services, textiles and FMCG – with a keen eye for B2B dynamics (e.g. communication with sales partners, brokers and retailers).
What Global Agility means to Martin
Global agility means: independent agencies with a shared mission for better international B2B communication. Not just ‘pins on a map’, but genuine collaboration – with seniority, transparency and a structure that brings together the right expertise for each market.
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Robert Heldt
CEO & Co-founder, AIM B2B by Custom Media
Robert Heldt is the CEO and co-founder of Tokyo-based AIM B2B by Custom Media, a premier independent B2B marketing and PR agency in Asia. With over two decades of experience, he has guided global brands in technology, manufacturing, clean energy and professional services through successful market entry and growth across Japan, South Korea, and the broader Asia-Pacific region.
Background & Experience
Robert Heldt is the CEO and co-founder of Tokyo-based AIM B2B by Custom Media, a premier independent B2B marketing and PR agency in Asia. With over two decades of experience, he has guided global brands in technology, manufacturing, clean energy and professional services through successful market entry and growth across Japan, South Korea, and the broader Asia-Pacific region.
Expert in navigating intricate B2B buyer journeys, Robert integrates strategic marketing, communications, and demand generation to align international objectives with local market nuances. Under his guidance, AIM B2B has transformed into a regional powerhouse with offices in Japan and South Korea, serving a diverse clientele from emerging challengers to Fortune 500 enterprises. The agency’s excellence was recognized by Campaign Asia, which named it B2B Marketing Agency of the Year and Content Marketing Agency of the Year for three consecutive years from 2023 to 2025.
Robert directs a multicultural team of strategists and storytellers dedicated to achieving quantifiable business results. A thought leader in his field, he frequently contributes to industry publications and champions B2B marketing as a primary catalyst for commercial expansion in Asia. He holds an MBA from McGill University and specialized certification in Digital Transformation Platform Strategies from MIT Sloan.
What Global Agility means to Robert
Global Agility represents a collective of independent agencies united by a shared commitment to delivering elite work through genuine local mastery. For our clients, it provides a seamless gateway to senior, founder-led experts who operate as a single, cohesive team across major markets. This unique blend of local cultural insight, entrepreneurial agility, and international scale empowers organizations to move faster and achieve measurable commercial impact.
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Anders Wallqvist
Senior Strategy Advisor, Nowa Empower
Anders is Strategy Advisor at Nowa Empower and CEO of its parent company, Thinc Collective, focused on aligning brand, leadership, and business strategy to drive growth and transformation.
Background & Experience
Strategy Advisor at Nowa Empower and CEO of its parent company, Thinc Collective, focused on aligning brand, leadership, and business strategy to drive growth and transformation.
Anders brings extensive experience from senior roles in stakeholder-driven organizations, with a background in strategic advisory, corporate communications, and group management. He helps companies translate business objectives into clear positioning and long-term value.
He has lead initiatives across industries and markets, supporting leadership teams in complex environments where market strategy is critical to success. His expertise spans strategic communication, brand development, and corporate positioning, with a focus on strengthening reputation and commercial performance.
What Global Agility means to Anders
Global Agility is a business capability that connects strategy, operations, and communication, enabling organizations to respond effectively to changing markets and emerging opportunities. It involves reallocating resources where they matter most, speeding up decision-making, and helping organizations scale, compete, and create value across different markets while maintaining a clear strategic direction.
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Anil Bhat
Director & COO Xebec Communications Pvt Ltd
Anil leads the Digital Practice at the agency and brings over 30 years of experience in digital marketing, B2B marketing, account-based marketing (ABM) strategy, and brand launches.
Background & Experience
Anil leads the Digital Practice at the agency and brings over 30 years of experience in digital marketing, B2B marketing, account-based marketing (ABM) strategy, and brand launches. He has worked with more than 30 B2B brands, including multinational corporations and leading Indian conglomerates.
Anil is a specialist in digital and performance marketing, with extensive expertise in digital transformation and consulting. His industry experience spans education, real estate, B2B, retail, home and interiors, BFSI, and IT/ITES. He also serves as an advisory board member for digital marketing programs at several academic institutions.
Specialties: Digital solutions architecture, e-commerce, CRM, performance marketing, lead generation, digital media planning, media buying, marketing strategy, digital marketing, and marketing technology.
What Global Agility means to Anil
Global Agility provides a powerful framework for delivering customised branding, marketing, and digital solutions at a granular level across different markets. As a partner agency, it is exciting to collaborate on creating unified global solutions for B2B brands while preserving and respecting local market nuances.
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Clara Holmberg Moen
Advisor & Strategy Lead, Nowa Empower
Manager and Communications Strategist at Nowa Empower, working at the intersection of brand, business strategy, and reputation. Clara has experience in complex, business-driven environments, with a career spanning both agency and advisory roles,
Background & Experience
Strategist and partner at Nowa Empower, working at the intersection of brand, business strategy, and reputation.
Clara has a background in complex, business-driven environments, with experience from both agency and advisory roles. She works with PR and communications as a driver of growth, transformation, and market expansion.
Her work focuses on advising stakeholders and leading multidisciplinary teams, showing how strategic communication can strengthen visibility, credibility, and overall business performance.
She leads cross-market programs across the Nordics, aligning brand positioning, media relations, and thought leadership with commercial priorities.
Clara’s expertise spans brand strategy, PR, thought leadership, and content ecosystems that position organizations as category leaders. She is particularly skilled at translating complex and technical offerings into clear, compelling narratives for media and decision-makers — especially within technology, SaaS, professional services, and industrial sectors. She works with both scale-ups and more established organizations.
What Global Agility means to Clara
Global Agility means staying fast, flexible, and relevant in a world defined by constant change and complexity. It’s about connecting local insight with global strategy, enabling clear and scalable communication that drives faster decisions, consistency, and stronger impact across markets.
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Kirstin Hegener
Senior Account Manager, Strategy, DIE CREW AG
Kirstin Hegener has been part of the Crew since 2010. Having previously worked as a team leader and senior account manager, since 2024 she has been a senior account manager for strategy.
Background & Experience
Kirstin Hegener has been part of the Crew since 2010. Having previously worked as a team leader and senior account manager, since 2024 she has been a senior account manager for strategy. In this role, she manages large B2B accounts characterised by complex stakeholder structures and ensures that strategy, creativity and sales realities mesh seamlessly.
A key focus is her work with the Crew Channel Planner: Kirstin designs and facilitates highly effective workshops in which sales channels, touchpoints and communication levers are systematically analysed – as the basis for Creative Sales Campaigning and improved sales impact. She brings extensive experience from the construction sector (‘all things building-related’) as well as the pharmaceutical and healthcare sectors. Always with a focus on B2B2C channels via field sales, retail or intermediaries (e.g. pharmacies) to the end customer.
What Global Agility means to Kirstin
Global Agility means: independent agencies working as a well-coordinated senior team to pursue a shared mission. We put together the right international B2B agency for each client – with transparency, speed and a genuine hands-on approach to implementation.
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Kai Wanner
Head of E-Sales | Partner, DIE CREW AG
Kai Wanner has been part of the Crew since 2016. He has headed up the E-Sales division since 2024 and has also been a partner since 2025. His strengths lie in sales topics across digital and hybrid sales channels: sales enablement, sales via online channels (e.g. Amazon), marketing technology and AI/automation.
Background & Experience
Kai Wanner has been part of the Crew since 2016. He has headed up the E-Sales division since 2024 and has also been a partner since 2025. His strengths lie in sales topics across digital and hybrid sales channels: sales enablement, sales via online channels (e.g. Amazon), marketing technology and AI/automation.
Kai develops formats that sales teams can really use – from platform content and digital sales assets to e-learning modules and enablement programmes that make knowledge scalable. His industry experience ranges from pharma & healthcare to technology/machinery and lifestyle/sport – often with a focus on B2B dynamics (e.g. communication with pharmacies, retailers and partner organisations).
What Global Agility means to Kai
Global Agility is a network that accelerates sales impact in every market: we combine local expertise with global coordination and build a team for each client that truly matches their sales and channel structure.
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Marcel Steybe
Member of the executive board | Partner, DIE CREW AG
Marcel Steybe has been a partner at the Crew since 2019 and a board member since 2025. He is responsible for digital strategies as well as the planning and implementation of digital campaigns.
Background & Experience
Marcel Steybe has been a partner at the Crew since 2019 and a board member since 2025. He is responsible for digital strategies as well as the planning and implementation of digital campaigns – always with an eye on B2B sales realities: different sales channels, journey logic, CRM integration and the question of how marketing actually strengthens sales. Through Creative Sales Campaigning, he ensures that content, channels and processes are set up in such a way that they really work in sales – and close the conversion gap.
Sectors include industrial goods/building materials, pharma & healthcare, services, mobility & trade fairs – often with a focus on communication via field sales, retail or specialised intermediaries.
What Global Agility means to Marcel
Global Agility is the ability to ‘configure’ exactly the right agency for international B2B teams – senior-led, flexible and performance-oriented. We deliver global consistency without overlooking local realities.
Questions? Good.
GlobalAgility is a challenge to the way you take your brand to global audiences. So, we have a lot to talk about.