Setting the stage for huge online sales growth
Local specialists and global oversight make light work of giant ambitions
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Regional focus. Created specific UX/UI for Chinese users and implemented SEO for Baidu Search Engine
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Brand support. Building equity into Croda’s brands
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CSR and ESG amplification. Launching the Croda Foundation website to improve visibility of this powerful brand tool
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Building Sales tools. Specialist tools to increase market accessibility of products
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Strategic oversight. Build and implement global digital roadmap covering design, UX and development
The business
Croda is the largest chemical company in the FTSE 100
The business is focused on additives that go into everyday products and medicines, from skin creams to COVID 19 vaccines. Croda sells to many of the world’s largest manufacturers, such as Unilever and P&G.
The business problem
The business has a strong £100million online sales growth target and needed support with digital infrastructure and strategy to achieve it.
Why agility mattered
Pharmaceuticals are a highly regulated and specialised market. Local knowledge is vital for delivering effective interactions with these markets.
Global agility did this
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Delivered 9 standalone 'made for China' websites
Created UX/UI for Chinese users, implemented SEO for Baidu Search Engine, integrated user registration and login flow with WeChat and integrated 3rd party webinar platform. All of which transformed the websites for the Chinese B2B customers.
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Enhanced brand for end-of-patent product Matrixyl
Created a strong ‘owned’ online presence for Matrixyl to counter the anticipated flood of generic copycat products. The new site delivers a more consumer focused experience and feel – building on the Matrixyl Inside positioning, giving Croda’s B2B customers a place to direct end users and consumers to find out more.
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Launched The Croda Foundation website
Croda donates £2m each year to support good causes around the Globe. As Croda’s customers increasingly look at the ESG strategies of their suppliers, it is important that Croda clearly demonstrate what they are doing in this space and make the information easy to access.
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Built sales tools
Croda have an innovative range of products in solar protectino but it was extremely difficult for buyers such as P&G to find the right product for their needs and order a sample. We built a new product finding tool and are rolling out product finding solutions across Croda.
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Digital strategic oversight
Conducting global employee and customer research to identify requirements, then build a road-map for the next 3 to 5 years. Support and execute roadmap delivery with a monthly retained team who make continuous improvements to all Global websites – covering UX, design and development.