Growing share of mind for Okta in India’s Silicon Valley
It takes regional expertise to engage a niche audience
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Regional Focus. Specific to Bengaluru – the Silicon Valley of India.
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Strategic Partnership. Executed by Xebec, a GlobalAgility partner.
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Highly Localised. Golf Course Billboard targeted decision makers
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Prestige and visibility. Front Page Print Ads in Times of India and Economic Times
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Record Engagement. Achieved the highest CTR of all country-specific campaigns
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Media Reach. Multi-channel approach across print, digital, and premium OOH.
The business
Okta is a leading independent identity provider. It offers a secure, cloud-based platform that helps organizations manage and secure user authentication into applications, providing tools like Single Sign-On (SSO) and Multi-Factor Authentication (MFA).
The business problem
As a leading independent identity provider, Okta offers a secure, cloud-based platform that helps organizations manage and secure user authentication into applications, providing tools like Single Sign-On (SSO) and Multi-Factor Authentication (MFA).
Why agility mattered
Reaching a sophisticated audience of CXOs, CIOs, and CTOs required more than a generic global strategy. It demanded a partner with deep regional market understanding and the agility to identify high-impact, local touchpoints that global networks might overlook.
Global agility did this
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Hyper-local media planning
Xebec (a Global Agility Partner) leveraged deep regional insights to secure high-visibility placements in the Bengaluru editions of The Times of India and The Economic Times.
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Targeted digital dominance
Implemented precision-targeted digital display banners in online editions specifically for the Bengaluru market, ensuring maximum relevance to the local tech community.
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Strategic OOH placements
Identified golf courses as a primary touchpoint for the CXO/CIO audience, implementing high-impact billboard campaigns at the concourse to reach decision-makers during high-value leisure time.
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Niche vertical reach
Integrated the campaign into specialized Digit magazines and premium inflight magazines to maintain a consistent brand story throughout the executive's professional journey.
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Data-driven success
Delivered a 0.37% CTR—outperforming all other international campaign iterations—backed by 5 million targeted impressions.